Rifkin’s misreadings of the zero-marginal cost of production of information technology

In this paper, I address contemporary attacks on rationalism thanks to Rifkin’s concepts of “extreme productivity” and “zero marginal cost production” as examples an ideological twist genuine economic expressions. The main issue dealt with epistemological issues in the context communication age. It consists clarify relation between ideas their reality. To proceed accordingly, implement a hermeneutic method applied discourse. That is grounded scholarly tradition “the ordinary language philosophy”. Its results show 2 distinct games at work: 1- neoclassical definition its own logic from use it. 2- Rifkin uses expression “marginal cost” under auspices discourse demise capitalism. 3- confusion based systematically deceptive referencing. conclude by drawing some lessons for role multidisciplinary defense rationality